Five Things HGTV-loving Buyers Might not Know
We all love an inspiring home improvement show, especially the ones featuring quick 30 -Day Transformations. But these shows could be setting your buyers up for disappointment. Here’s why:
- Realtors Work A Lot!
Some shows make it look like the real estate agent has a super easy job. Your clients might need a reminder of everything you do to get them into their dream home, from finding the right properties to negotiating contracts, to preparing for closing.
- A “Dream Home” May not be Perfect
Most of these shows have sponsors who provide all the newest materials and finishes, leading some buyers to think they must check off all their “must-haves” before landing on a property.
- Renovating is expensive
Construction shows can make it seem like home renovation projects can be completed for little money in days, or even hours. Encourage clients to meet with a licensed, bonded, and insured contractor before committing to a big project.
- Location is important
Buyers on renovation shows often choose style over location. You can help your buyers avoid this critical mistake by finding a property with the features they need in an area that works for their lifestyle.
- Buyers are armed with knowledge
Some shows portray buyers as naive, but most conduct hours of research before even starting their search. Remind your buyers that they know more than they think they do, and to follow their instincts when it’s time to decide.
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